Saturday, December 8, 2012

The Grey Fox: Is A Sly Fox

The corner of Sixth and Monroe has always been a prime piece of real estate in Tallahassee. Even before the recent, growth and popularity of the trendy "Midtown" area.  Kathryn Bradley-Wilson and her son, Dillon have offered their fashionable product lines since 2005. They were Midtown before Midtown was cool.

Interior of The Grey Fox


Kathryn has not rested on her reputation alone she recognizes that there is a whole new market right on her door-steps ...green, door-steps that is.



This new youthful market is relying less and less on traditional yellow-page ads and more upon the web with it's social media. She employed the services of
long time, Tallahassee advertising icon, Al Cuneo to create a web presence for The Grey Fox and associated business The Cottage Collection. www.thegreyfoxonline.com 
The new website and logos that Cuneo designed were not the end of it, The folks at Cuneo Creative conceived a new design approach that would bring the Fox's sign up to date. www.cuneocreative.com


Before
The existing sign






This is the new sign that we fabricated utilizing Al Cuneo's design.
 Can you believe that crazy hot pink???

 We were able to use the existing sign structure by lapping heavy gage aluminum over the old frame-work's face and top respectively.
All graphics were plotter-cut vinyl films. 

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