Some clients just "Get it"
Lanny Lewis and his partners at Southern Compass Outfitters saw an opportunity at the revamped Miracle Plaza on the outskirts of Tallahassee's Midtown area. With only some of the retail spaces actually completed this open air shopping center is already gaining major attention. In todays retail market a brick and mortar presence simply is not enough. Sophisticated consumers are looking for a complete shopping experience as they venture out. Lewis's corporate background in marketing and branding came into play as he planned a focal point for the new store.
Lewis and company went so far as to meet me at a lumber supplier in order to select the actual boards which would be fashioned into the finished piece.
They drool for old school
At SCO they were looking for a sign to be stationed upon a masonary wall, thickly mortared using reclaimed brick. It turned out awesome. The focal point sign simply had to be painted in order to have authenticity, under the drop down lighting. A computerized, cookie-cutter approach was not going to get it here. Here is a brief look at my process.
After the panel's boards were assembled. I brushed on 5-6 very thin washes of acrylic paint building up to some what opacity towards the graphic center where the logo would be.
With Photoshop's insertion of sophisticated effects in modern day graphics at the mere click of a mouse (Such as elements within a layout that fade to nothingness). The traditional sign-painter must plan and skillfully manipulate his quiver of techniques to achieve them in reality/paint. These fades are strategically placed to enhance the legibility of content by not allowing two elements to conflict.
Please visit Southern Compass Outfitters, They are excited to be here with their unique lines. Clothing brands for both life-style and the outdoors.
